How Can Local Internet Marketing Can Help Your Business?

If you’re a small business and you’re trying to grow an online presence, then you need to understand the basic tenets of successful internet marketing for 2015. You want to keep it local and you want to keep it simple, so if you follow a few basic rules about how to develop and keep your presence online and grow your company, then pay attention to what you’re about to read.

Get yourself a copywriter or learn how to write copy for yourself. You’re going to be talking up your company, so you’re going to need to create great headlines and then fill in these headlines. You need to be able to do this in an easy way, without intimidating your customers or chasing away newcomers. You’ll start a set of online writing articles that should pull in your customer base and keep them interested and wanting to come back for more. You must focus on their needs, so listen to your customers, and write about them.

Keep it local. This is what online marketing is all about. Make references to other things going on in town and how you’re involved or want to be involved. Be relevant and be timely. Market your business based upon the season, what’s available and what your customers are asking for. Make sure you have something to sell them based on what you’re trying to target for the sale. Pitch the things you’re trying to push by creating sales events and detailing how this thing helped a certain customer, and so on and so forth. For help with your local advertising, contact Techy Bytes.
Local internet marketing is learning to be smart about your own neighborhood. Pay attention to what’s going on around you, keep your customers involved and write great copy. With these basic tools you’ll find that the copy will start writing itself and that your business presence will grow as well.

Call us today at (480) 524-1660 for your no-cost consultation to see how we can help your business grow in 2015.

 

 

 

Techy Bytes

2661 E. Verbena Dr.

Phoenix, AZ 85028

(480) 524-1660

 

Free SEO

Hello and welcome to TechyBytes.com. I’m John Stevenson, the owner of Techy Bytes Consulting. We specialize in search engine marketing and ranking business websites on the 1st page of the Google search results.

To close out the year, we’re bringing back our “Free SEO Program”. The details are below, but first I’d like to briefly discuss how SEO can help your business grow in 2016.

Maybe you’ve tried SEO before or currently have an SEO company working on your website optimization for you. The reality is that if you aren’t on the 1st page of the Google search results for the most important keywords in your local market, it’s costing you thousands or even tens of thousands of dollars in lost revenue each and every month. To make matters worse, that revenue is going directly to your competitors.

If you haven’t tried SEO in the past or you’re not entirely sure what SEO is, Search Engine Optimization (SEO) is the process of making your website easier for the major search engines (Google, Yahoo and Bing) to find and also letting them know what your website is all about.

The search engines use a complex algorithm to determine which websites are the most relevant to the requested search term and that’s how websites are ranked in the results. You might have the most relevant business or website based on a search term, but it’s possible that the search engines may never find your site because it doesn’t have the proper optimization. And if the search engines don’t find your site, your potential customers aren’t going to find it either.

I think you’ll agree that when you’re looking for a product or service, you probably start your search on the internet by typing in a couple of words describing what you’re looking for. This may lead you to exactly what you want, or you might end up typing in a few different words to view some different results.

This is how I find things on a daily basis and almost everyone I know does the same thing. So if your business website isn’t coming up when those searches are being made in your market, those customers go directly to your competitors. No matter what business or city you’re in, there are hundreds if not thousands of people searching for your exact product or service every month.

The type of high quality SEO Techy Bytes offers is extremely effective in ranking websites on the first page of Google. And typically we don’t just rank your website on the first page, but we are also able to rank your Facebook page, Twitter page, Yelp page, a Youtube video and other properties on the first page as well. As you can imagine, this type of first page domination is VERY effective at bringing new customers and revenue into your business.

The type of SEO work we do is “Google friendly” and has stood the test of time against Google’s latest penalties and algorithm changes. We don’t outsource our projects to other agencies or far away countries like many other SEO companies. I personally spend hours every week studying what changes Google is making to their algorithm and what direction they are heading in 2016. Our sites and the sites we manage for our clients have been doing extremely well since Google’s last big update and are well positioned for the HUGE changes Google has planned for the upcoming year.

We’ve recently re-launched a test program where you can get your SEO services for a substantial discount or even for FREE. We’ve made it our mission to help as many businesses as we can in 2016, and it’s going to be huge year on the internet with some big changes on the way. Although the internet is a massive source of business, it can never replace word-of-mouth and referrals. That’s why I’ve launched this test program that encourages my happy clients to spread the word about their SEO results and reward them with BIG discounts on their SEO service each month.

Free SEO Program

For every NEW client that you refer to Techy Bytes, you will receive $1,000 as a credit towards SEO services.

If you know enough people, or enjoy networking you can spread the word and get your SEO at a substantial discount or even FREE. And yes, if you refer enough people in a month, the credit will carry over to the following month. And, there’s no limit as to how many people you can refer.

Of course the referral credit is just our way of saying thank you. The real benefit to you is the increased sales, revenue and profit that your business will see in 2016 from the additional traffic your website will get from our expert SEO service.

If you’re ready to get your website on the 1st page of Google or you would like more information, just fill out the short Discovery Form to help us learn more about your business and what you would like to accomplish. Once you have completed the discovery form, we’ll run a complete analysis on your website and the competition. Once that’s completed (typically within 24 hours), we’ll set up a brief call to go over the analysis and answer any questions you may have.

If we determine that our service would be a great fit for your business, we’ll prepare a custom quote for SEO services based on your needs and goals.

That’s it. We strive to make it as easy as possible for you, while still ensuring that our service is custom tailored for YOUR business and YOUR website. We don’t have any cookie-cutter rates or standard SEO plans. Your business is unique and your SEO needs to be unique as well. In this business, one-size-fits-all is definitely not the way to get the results you deserve. Also, we don’t have any long term contracts. We offer our services on a month-to-month basis so you’ll never be locked in. Go ahead and fill out the Discovery Form to get started today.

There’s no-cost, and no-obligation for your website analysis and initial consultation. And the information you submit is held strictly confidential. If you want 2016 to be your best year ever, go ahead and get started.

 

You can also feel free to contact me directly on my cell phone at (602) 725-7263.
Please leave me a message if I don’t answer and I’ll get back to you shortly.

PS – Don’t wait to take advantage of this offer. We can only take on a limited amount of new clients and once we have reached capacity, we’ll have to stop accepting new clients until 2016. The last time we ran this offer, we filled all our open spots in just a few weeks.

4 Easy Ways to Increase Blog Traffic

traffic63892There are different ways to increase blog traffic, and some of those ways will be discussed below. Here are some great ways to get more traffic to your blog. But remember, there are hundreds of ways to increase your blog traffic…these are just a few.

 

Build a Facebook Fan Page for Your Blog
Many sites get traffic from Facebook, and if your blog doesn’t have a Facebook fan page, then you might be missing out on a lot of traffic. This is why you should focus on building a fan page on Facebook and then start promoting your blog on it. You can do this by posting links back to your blog on your Facebook fan page. The more you do this, the more people will come to your site.

Article Marketing
Article marketing is a great way to increase traffic to your blog. You can write a few articles and then publish them on a few article sharing platforms. Make sure you include links back to your blog in the articles you are publishing on various platforms. The more articles you put out there, and the more they are optimized for the search engines, the better the chances are those articles will rank well in the search results of Google, Yahoo and other search engines. Regardless if your articles get a good place in the search engines, you should still see a spike in traffic to your blog via the links you place in your articles.

Create Videos
Regardless of what your blog is about, you should create videos and place them on sites such as Facebook, YouTube and Vimeo. The more you share your videos, the better the chances are people will see them. Make sure you place a link to your blog in your video’s description, as well as in the video itself. Share your videos with as many people as possible, and sooner or later your blog traffic will increase.

Create a Press Release
If your blog is new or if your business has a new product or service to promote, a press release is a great way to get the word out and increase the traffic to your blog. Because of the way press releases are distributed, there is a very good chance that your release could find it’s way onto some news sites with very high traffic and some of that traffic could make it’s way bag to your blog.

As you can see, if you want to increase blog traffic, then some of the best ways to do it is by building a fan page on Facebook, creating videos and doing a little bit of article marketing. If you do all of those things, then you should enjoy getting traffic to your blog. If you need help, or want even more traffic to your blog or website, contact Techy Bytes today.

How to Recover from the Google Panda Penalty

Panda Penalty RecoveryThough the Google Panda update isn’t fresh, not many have yet mastered or figured the algorithm change completely. In fact, since hard data is not easy to locate, it becomes difficult to figure whether one’s website or blog has been hit by the Google Panda penalty. As a result, recovery becomes an even bigger pain. Sometimes, it can take a skilled SEO expert to dig into your site and determine if there is a penalty and what’s the cause of it.

Recovery
The Panda update was just one of Google’s several algorithm iterations (similar to Google Penguin penalty) that penalized several hundred sites for their low-quality content and excessive SEO optimization. In other words, the ones who indulged the most in black hat SEO techniques were hit the most.

Follow these steps to recover from the Google Panda slap.

Quality content – As cliché as it may sound, good-quality content is still relevant and is not going anywhere soon. Quality content is not just proper grammar and spelling, but the posts must also have targeted keywords sprinkled in. A post without proper keywords is not worth the effort and time since people won’t be able to find it in online search results.

Eliminate low-quality content – The Panda update doesn’t take low-quality content lightly and it is, therefore, very important to get rid of them or work on existing poor-quality content to help your website rise above the mediocre status. Low-quality content can be any post that’s not long enough, not researched well, and isn’t based on reliable resources.

Duplicate content – It’s no trade secret that unoriginal posts hurt a website’s search engine rankings. Besides, the website hosting the subpar content also loses its online reputation. This means Internet users who’ve had a bad experience with a site or found the website loaded with uninspiring content in the past won’t bother to click the site link even if it appears in the search engine results.

Learn SEO – For people wanting to become a professional blogger, learning SEO is a must. Without SEO knowledge, one will have a very unpredictable future as any further search engine algorithm changes can hurt their career, thanks to their inability to rise out of the pit. Knowing SEO basics not just helps with getting started, but it also lends all the necessary skills for survival in the long run. If you don’t have the time or desire to learn SEO, Techy Bytes can provide expert seo to your business.

Social media promotion – Most people miss out on this point and as a result don’t truly reap its potential. A website or web page’s popularity on different social media platforms like Facebook and Twitter can help with faster indexing and enhanced rankings.

Avoid the Google Panda Penalty

panda-penaltyThe question for many business owners is how do they implement an effective Phoenix SEO strategy without being penalized by the search engines.  This is a very important question because using poor SEO measures can quickly result in a lowering of your site’s ranking and leave you so far down in the search results that you’ll likely never be found by potential customers looking for the services or products you have to offer.

When you own a business, an online presence is essential. This is true whether you operate a traditional brick-and-mortar business and just use your website for keeping in touch with potential customers and providing company information or your business is solely an online enterprise. Of course, having a website means making sure you are able to direct traffic to your site. It doesn’t do any good to have a website that nobody can find. Driving traffic and potential customers to your site is the key focus of effective search engine optimization (SEO).

 

 

Back in 2011 Google made changes to its search algorithm that was used in determining the ranking of websites. Many businesses were hit with the Google Panda penalty and dropped significantly in the search engine rankings. This can be detrimental because most people turn to a major search engine like Google to find everything from a great restaurant to a plethora of household products. In fact, a quick Google search is often the first step in any purchase of goods or services. Clearly, as a business owner, you want to ensure that your site is at the top of the search results when products or services you offer are entered into a Google search.

While the Google Panda penalty primarily focused on poor quality sites that offered very little value, back in April 2012, Google rolled out another change in its ranking algorithm. This new change was called Penguin. Much like the Google Panda penalty, many sites suffered and lost their ranking due to the Google Penguin penalty. Penguin updates have been aimed at targeting sites that use Black Hat SEO strategies. These SEO measures often include things like keyword stuffing, invisible text and link spamming.

Google frequently makes changes to their ranking algorithm and the only way to ensure your site is not penalized in the rankings is to use high quality SEO strategies that specifically meet Google’s idea of a quality site. Techy Bytes can help you avoid being penalized by Google.