How Can Local Internet Marketing Can Help Your Business?

If you’re a small business and you’re trying to grow an online presence, then you need to understand the basic tenets of successful internet marketing for 2015. You want to keep it local and you want to keep it simple, so if you follow a few basic rules about how to develop and keep your presence online and grow your company, then pay attention to what you’re about to read.

Get yourself a copywriter or learn how to write copy for yourself. You’re going to be talking up your company, so you’re going to need to create great headlines and then fill in these headlines. You need to be able to do this in an easy way, without intimidating your customers or chasing away newcomers. You’ll start a set of online writing articles that should pull in your customer base and keep them interested and wanting to come back for more. You must focus on their needs, so listen to your customers, and write about them.

Keep it local. This is what online marketing is all about. Make references to other things going on in town and how you’re involved or want to be involved. Be relevant and be timely. Market your business based upon the season, what’s available and what your customers are asking for. Make sure you have something to sell them based on what you’re trying to target for the sale. Pitch the things you’re trying to push by creating sales events and detailing how this thing helped a certain customer, and so on and so forth. For help with your local advertising, contact Techy Bytes.
Local internet marketing is learning to be smart about your own neighborhood. Pay attention to what’s going on around you, keep your customers involved and write great copy. With these basic tools you’ll find that the copy will start writing itself and that your business presence will grow as well.

Call us today at (480) 524-1660 for your no-cost consultation to see how we can help your business grow in 2015.

 

 

 

Techy Bytes

2661 E. Verbena Dr.

Phoenix, AZ 85028

(480) 524-1660

 

4 Easy Ways to Increase Blog Traffic

traffic63892There are different ways to increase blog traffic, and some of those ways will be discussed below. Here are some great ways to get more traffic to your blog. But remember, there are hundreds of ways to increase your blog traffic…these are just a few.

 

Build a Facebook Fan Page for Your Blog
Many sites get traffic from Facebook, and if your blog doesn’t have a Facebook fan page, then you might be missing out on a lot of traffic. This is why you should focus on building a fan page on Facebook and then start promoting your blog on it. You can do this by posting links back to your blog on your Facebook fan page. The more you do this, the more people will come to your site.

Article Marketing
Article marketing is a great way to increase traffic to your blog. You can write a few articles and then publish them on a few article sharing platforms. Make sure you include links back to your blog in the articles you are publishing on various platforms. The more articles you put out there, and the more they are optimized for the search engines, the better the chances are those articles will rank well in the search results of Google, Yahoo and other search engines. Regardless if your articles get a good place in the search engines, you should still see a spike in traffic to your blog via the links you place in your articles.

Create Videos
Regardless of what your blog is about, you should create videos and place them on sites such as Facebook, YouTube and Vimeo. The more you share your videos, the better the chances are people will see them. Make sure you place a link to your blog in your video’s description, as well as in the video itself. Share your videos with as many people as possible, and sooner or later your blog traffic will increase.

Create a Press Release
If your blog is new or if your business has a new product or service to promote, a press release is a great way to get the word out and increase the traffic to your blog. Because of the way press releases are distributed, there is a very good chance that your release could find it’s way onto some news sites with very high traffic and some of that traffic could make it’s way bag to your blog.

As you can see, if you want to increase blog traffic, then some of the best ways to do it is by building a fan page on Facebook, creating videos and doing a little bit of article marketing. If you do all of those things, then you should enjoy getting traffic to your blog. If you need help, or want even more traffic to your blog or website, contact Techy Bytes today.

How to Recover from the Google Panda Penalty

Panda Penalty RecoveryThough the Google Panda update isn’t fresh, not many have yet mastered or figured the algorithm change completely. In fact, since hard data is not easy to locate, it becomes difficult to figure whether one’s website or blog has been hit by the Google Panda penalty. As a result, recovery becomes an even bigger pain. Sometimes, it can take a skilled SEO expert to dig into your site and determine if there is a penalty and what’s the cause of it.

Recovery
The Panda update was just one of Google’s several algorithm iterations (similar to Google Penguin penalty) that penalized several hundred sites for their low-quality content and excessive SEO optimization. In other words, the ones who indulged the most in black hat SEO techniques were hit the most.

Follow these steps to recover from the Google Panda slap.

Quality content – As cliché as it may sound, good-quality content is still relevant and is not going anywhere soon. Quality content is not just proper grammar and spelling, but the posts must also have targeted keywords sprinkled in. A post without proper keywords is not worth the effort and time since people won’t be able to find it in online search results.

Eliminate low-quality content – The Panda update doesn’t take low-quality content lightly and it is, therefore, very important to get rid of them or work on existing poor-quality content to help your website rise above the mediocre status. Low-quality content can be any post that’s not long enough, not researched well, and isn’t based on reliable resources.

Duplicate content – It’s no trade secret that unoriginal posts hurt a website’s search engine rankings. Besides, the website hosting the subpar content also loses its online reputation. This means Internet users who’ve had a bad experience with a site or found the website loaded with uninspiring content in the past won’t bother to click the site link even if it appears in the search engine results.

Learn SEO – For people wanting to become a professional blogger, learning SEO is a must. Without SEO knowledge, one will have a very unpredictable future as any further search engine algorithm changes can hurt their career, thanks to their inability to rise out of the pit. Knowing SEO basics not just helps with getting started, but it also lends all the necessary skills for survival in the long run. If you don’t have the time or desire to learn SEO, Techy Bytes can provide expert seo to your business.

Social media promotion – Most people miss out on this point and as a result don’t truly reap its potential. A website or web page’s popularity on different social media platforms like Facebook and Twitter can help with faster indexing and enhanced rankings.