Jumping on the iPod bandwagon with Zune
September 18th 2006 03:00
The Portable Media Center tried and failed to compete with the iPod
However to Microsofts credit it seems Microsoft may have done something it hardly ever does, it learned from its past mistakes. Microsoft’s marketing found that it wasn’t the features nor its ridiculously high price that were selling the iPods as they learned all too painfully with the failed feature rich and expensive Portable Media Center. What made the iPod so successful was its simplicity. Perhaps the first time in the history of technology that simplicity beat out complexity.
Zune: Yet another iPod killer...
The Zune is no more than an iPod copycat, just like the Portable Media Center, except it dumps all those extra features from the Portable Media Center to become an even bigger iPod copycat. But its doing its best to pretend it isn’t one, sure it looks like it and it even copies the layout interface, the software plan (such as Apples ‘iTunes’ system), EVERYTHING! All this is, is the biggest iPod copycat on the market, the only reason there isn’t any more of these is because other companies can’t afford to mimic apples system behind the iPod, that’s all. Now big bad Microsoft is doing it, and nobody will stop them save the market which will refuse to buy the Zune seeing it is no more than an over glorified iPod, the market still wants to have the brand name iPod offers them, and Microsoft isn’t going to change anything with another brand name. Too little too late.
It’s silly, it’s boring, it’s a tried and true concept, and only Apple has done it properly. So what will Microsoft achieve from all of this? Can you really take a copycat, make it all shiny then present it for sale and say ‘here it is, better than the other one’ with no justification and still sell it? I think Microsoft can’t do what made the iPod so successful, simplicity. Microsoft can't do simple, it’s against its nature, which is why it can’t take out Apple, not in this market. Apple has made its mark and it doesn’t look like it will be lifting anytime soon.
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