Google Clears up Moore Misunderstandings
July 5th 2007 03:42
Lauren Turner, an account planner for Google, wrote on Google's health care advertising blog that "Sicko," was one-sided and said that it failed to show the health system's positive contributions such as attention to patient care and philanthropy.
Lauren Turner then further suggested that health companies take out Google Ads to combat the barrage of misinformation presented in Moores movie. This resulted in a massive backlash on the blogosphere as it was an indication that Google was taking a side on the Sicko movie, worse yet, the other side of most bloggers.
Going back to the blog Lauren attempted to make herself more clear, that it was her opinion, not Googles. This wasn't enough, and it was up to Missy Krasner, Google product manager, to put it down elequently 'we blew it', she said. "(we) failed to recognize that readers would -- properly, but incorrectly -- impute the criticisms as reflecting Google's official position."
Source
Lauren Turner then further suggested that health companies take out Google Ads to combat the barrage of misinformation presented in Moores movie. This resulted in a massive backlash on the blogosphere as it was an indication that Google was taking a side on the Sicko movie, worse yet, the other side of most bloggers.
Going back to the blog Lauren attempted to make herself more clear, that it was her opinion, not Googles. This wasn't enough, and it was up to Missy Krasner, Google product manager, to put it down elequently 'we blew it', she said. "(we) failed to recognize that readers would -- properly, but incorrectly -- impute the criticisms as reflecting Google's official position."
Source
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