Google’s Suicide?
October 4th 2006 13:55
Kills itself and is reborn, at least that might happen. Google have recently (and inconspicuously) launched ‘SearchMash’, if you notice ‘SearchMash’ has nothing Googly about it except maybe its inherent simplicity which it shares with Google.
So what is ‘SearchMash’? Simply the latest crazy stunt Google is pulling off in the super fast, super charged world of Information Technology. The idea is that it is for research, they put new features on SearchMash continuously and see if people like it, if they do they may integrate it into Google some way down the line, or not. Point in case however is that SearchMash WILL have more features than Google while still providing the same Google powered search, just without the Google name anywhere to be seen, literally. On first inspection you'd never know, Google is not mentioned once, even the obligatory 'Ads by Google' ads are missing!
But really, why no evidence of it being affiliated with Google? Since people will see Google and (obviously) say ‘gee, whatever is Google must be good quality’ so Google, in an effort to not let its untarnished most glorious name corrupt the minds of Internet Surfers they have created SearchMash, as both a place of research for Google and still a great search engine with a bit of extra wiz to it than Google’s flagship search engine for the average net user.
Certainly the interface is what you’d call ‘next-generational’ the fact it completely lacks buttons to click on for ‘search’, instead you have to press enter, you are given a dynamically updated prompt telling you what to do which definitely helps.
It comes with a myriad of features, and you are cleverly asked which you like and which you don’t, all in the name of research.
Perhaps SearchMash will be the end of Google? Who knows, lots of high tech features, even if experimental while keeping a ridiculously slick interface may one day replace the term ‘Google it’ or ‘Do a Google search’ with ‘Mash it’ or ‘Do a Mish Mash’.
SearchMash, could end up being Google's self prescribed downfall
So what is ‘SearchMash’? Simply the latest crazy stunt Google is pulling off in the super fast, super charged world of Information Technology. The idea is that it is for research, they put new features on SearchMash continuously and see if people like it, if they do they may integrate it into Google some way down the line, or not. Point in case however is that SearchMash WILL have more features than Google while still providing the same Google powered search, just without the Google name anywhere to be seen, literally. On first inspection you'd never know, Google is not mentioned once, even the obligatory 'Ads by Google' ads are missing!
But really, why no evidence of it being affiliated with Google? Since people will see Google and (obviously) say ‘gee, whatever is Google must be good quality’ so Google, in an effort to not let its untarnished most glorious name corrupt the minds of Internet Surfers they have created SearchMash, as both a place of research for Google and still a great search engine with a bit of extra wiz to it than Google’s flagship search engine for the average net user.
Certainly the interface is what you’d call ‘next-generational’ the fact it completely lacks buttons to click on for ‘search’, instead you have to press enter, you are given a dynamically updated prompt telling you what to do which definitely helps.
It comes with a myriad of features, and you are cleverly asked which you like and which you don’t, all in the name of research.
Perhaps SearchMash will be the end of Google? Who knows, lots of high tech features, even if experimental while keeping a ridiculously slick interface may one day replace the term ‘Google it’ or ‘Do a Google search’ with ‘Mash it’ or ‘Do a Mish Mash’.
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Comment by Anonymous
Also, if you visit privacy policy, it directs you to google's page and mentions their affiliation.
Also, while Google's suicide is a catchy title the body text isn't about that. At the very least put a question mark behind suicide?. It's the difference between interesting (catchy and fun) and deceptive (spam) word choice, in my opinion.
Comment by Ahmed
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It was essentially the conclusion:
"Perhaps SearchMash will be the end of Google? Who knows, lots of high tech features, even if experimental while keeping a ridiculously slick interface may one day replace the term ‘Google it’ or ‘Do a Google search’ with ‘Mash it’ or ‘Do a Mish Mash’."
Yeah have to admit I didn't look around THATAMUCH.. I'll update it.
Comment by Adrienne
Comment by Gullenager
Sif mate. No chance.
It's obviously purely a tool where they can do two things at once. Research new features without impacting their current site, and distance themselves from any backlash that could result from a bad choice.
Comment by Ahmed
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Comment by Harmony Rocks
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Oh yeah. And congrats on coming up with 'do a mish mash'.
Comment by Cibbuano
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Comment by Jessicca
Learning Something Everyday
Nevertheless I ran through a search and showing some images as a result at the right side is a good idea rather than some useless advertisements (that link you to another search engine result in another site).
Well, you don't have a button, so what? People are so used to "type and press Enter" on textboxes that it has become a norm to many surfers and researchers.
So lets just see how far this "new kid on the search block" is going to last.
Comment by Ahmed
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Comment by Vixter
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Great post though - I am going to suss it out - I have to hand it to them it is a genius research tool.
Comment by Ahmed
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Comment by Vixter
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Comment by Ahmed
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It isn't exactly 'conventional' job advertising...
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Comment by Vixter
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you get the picture
thanks for that.
Comment by Ahmed
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Comment by Always Eighteen
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Here's a cool Google easter egg:
type miserable failure on the google search bar, then click IM FEELING LUCKY
Comment by Ahmed
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Miserable Failures first result just happens to be about what it is.
Comment by incognito
incognito
Is in it funny how a week or two after Microsoft went live with ‘Live’, Google responds with the launch of Searchmash?? The war of the search engines is alive and well but the question remains weather any player has the brute strength to deal with the giant we know as ‘Google’.
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Comment by incognito
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I hate to say it but so far msn live has given this blog more hits than google, but if you combine all the googles (au, hk, ca etc) it is slightly more than msn live.
Then again, typing 'playstation 3 price' gives you this blog as the second result so I suppose it helps in that regard.
Comment by Cathy
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