Sony Says 'For The Love of All That is Holy! GET THIS GAME ON STORE SHELVES!'
October 23rd 2007 13:36
Imagine you have this terrible itch that won't go away, one thats driving you nuts, yet your hands are preoccupied trying to kill the mosquito that inflicted you with that itch. For Sony, the fly is the Playstation 3s poor sales and scratching the itch is getting a good game for the system.
To that end it's no surprise that after shipping off their best bet for a real 'killer app' to retail stores Sony have adopted a... generous marketting strategy, that is 'release the damn game as soon as you have it in stock, don't wait for the release date'.
Source
Factory quickness my ass, Sony just needs to get a good game out to sell some actual hardware, one that can't come soon enough. Ratchet and Clank is no less than the light at the end of Sony's tunnel, at least for now.
To that end it's no surprise that after shipping off their best bet for a real 'killer app' to retail stores Sony have adopted a... generous marketting strategy, that is 'release the damn game as soon as you have it in stock, don't wait for the release date'.
As frequent Playstation.Blog readers will remember, about two weeks back we announced Ratchet & Clank Future: Tools of Destruction had gone gold and would ship to stores Oct 30th. Well, due to some unexpected quickness at the factory, a vast majority of retailers have already received the game. With that, some retailers are choosing to release the game next week instead of waiting until the 30th, which we are all too happy to allow 
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. Source
Factory quickness my ass, Sony just needs to get a good game out to sell some actual hardware, one that can't come soon enough. Ratchet and Clank is no less than the light at the end of Sony's tunnel, at least for now.
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