National Company Rating
June 19th 2007 11:49
I'm putting forward a new proposal, a website that gives consumers the power to rate companies based on the experiences they have had. This system will ask for validation of the purchase of a product by way of serial number and gives you, the consumer the ability to rate the company based on any number of criteria.
If I buy a burger from McDonalds and I dislike it for whatever reason, I can use a special code on the wrapper to authenticate a submission of a negative comment and rating, likewise if I am satisfied I can do the oppossite and give them positive feedback.
So why exactly should this system be used? It gives power to the consumer. Recently I bought something from eBay, I was told I would recieve an email when the product shipped. After ten days of waiting for the email I decided to email the company. No response. Ok, so I went to eBay and through it to PayPal and made a claim that my item was not shipped.
I got a response the same night, 'unfair' was the words, 'your order has been shipped'. Heh, cool, they were scared shitless. But why? It's a company in China, god knows I couldn't do anything if they never delivered it except give them negative feedback. Whats so bad about that? Whats so bad, the very thought of it, that makes these people so scared?
It damages their overall standing, any store on eBay with a satisfaction rate lower than 98% is one people don't like to touch. Sure it isn't much, but the standards are very high. It scares the sellers shitless, the very proposition that I, one individual consumer is going to give them a negative rating, not even the porposition, I was just asking a question by way of threat using eBays built in complaint system.
Yeah, I felt powerful, someone in china was fretting over me and my question, scared about it in fact. In the words of that mob boss from Batman - thats power you can't buy, thats the power of fear.
If I buy a burger from McDonalds and I dislike it for whatever reason, I can use a special code on the wrapper to authenticate a submission of a negative comment and rating, likewise if I am satisfied I can do the oppossite and give them positive feedback.
So why exactly should this system be used? It gives power to the consumer. Recently I bought something from eBay, I was told I would recieve an email when the product shipped. After ten days of waiting for the email I decided to email the company. No response. Ok, so I went to eBay and through it to PayPal and made a claim that my item was not shipped.
I got a response the same night, 'unfair' was the words, 'your order has been shipped'. Heh, cool, they were scared shitless. But why? It's a company in China, god knows I couldn't do anything if they never delivered it except give them negative feedback. Whats so bad about that? Whats so bad, the very thought of it, that makes these people so scared?
It damages their overall standing, any store on eBay with a satisfaction rate lower than 98% is one people don't like to touch. Sure it isn't much, but the standards are very high. It scares the sellers shitless, the very proposition that I, one individual consumer is going to give them a negative rating, not even the porposition, I was just asking a question by way of threat using eBays built in complaint system.
Yeah, I felt powerful, someone in china was fretting over me and my question, scared about it in fact. In the words of that mob boss from Batman - thats power you can't buy, thats the power of fear.
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Comment by yoda76
The Tube Blog
I'm in.
... but I doubt most companies would be...
Comment by Ahmed
Video Gamer Kids
Little Green Foosballs
PolyKicks
Whats scary about it is that it gives too much power to consumers, so like you call tech support and an indian dude answers and doesn't help, you give the company a negative feedback on the one phone call.
If this gets put into practice and is used effectively it's basically over for a lot of the bigger companies painting 'nice' images of themselves because the voice of the people won't reflect that.