The question for many business owners is how do they implement an effective Phoenix SEO strategy without being penalized by the search engines. This is a very important question because using poor SEO measures can quickly result in a lowering of your site’s ranking and leave you so far down in the search results that you’ll likely never be found by potential customers looking for the services or products you have to offer.
When you own a business, an online presence is essential. This is true whether you operate a traditional brick-and-mortar business and just use your website for keeping in touch with potential customers and providing company information or your business is solely an online enterprise. Of course, having a website means making sure you are able to direct traffic to your site. It doesn’t do any good to have a website that nobody can find. Driving traffic and potential customers to your site is the key focus of effective search engine optimization (SEO).
Back in 2011 Google made changes to its search algorithm that was used in determining the ranking of websites. Many businesses were hit with the Google Panda penalty and dropped significantly in the search engine rankings. This can be detrimental because most people turn to a major search engine like Google to find everything from a great restaurant to a plethora of household products. In fact, a quick Google search is often the first step in any purchase of goods or services. Clearly, as a business owner, you want to ensure that your site is at the top of the search results when products or services you offer are entered into a Google search.
While the Google Panda penalty primarily focused on poor quality sites that offered very little value, back in April 2012, Google rolled out another change in its ranking algorithm. This new change was called Penguin. Much like the Google Panda penalty, many sites suffered and lost their ranking due to the Google Penguin penalty. Penguin updates have been aimed at targeting sites that use Black Hat SEO strategies. These SEO measures often include things like keyword stuffing, invisible text and link spamming.
Google frequently makes changes to their ranking algorithm and the only way to ensure your site is not penalized in the rankings is to use high quality SEO strategies that specifically meet Google’s idea of a quality site. Techy Bytes can help you avoid being penalized by Google.