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Sony Jumps Into In-Game Advertising

October 31st 2007 06:11
God of War In-game Advertising
There was a time when there were no ads in my games or at least when the odd product placement went unnoticed. Then came EA which openly said it was going to add advertisements, there was generel uproar yet it was no big deal, I mean, it was pretty generic billboard stuff.


Not willing to just copy Sony is going the full mile and plans to bring video advertising into the game, in real time, in the game. Going above just product placing and static ads Sony will be using the virtual Sony brand TVs to pump out realtime ads for real products like games.

While interesting at this point it's unclear if these types of ads will make it past Playstation Home.


VIA Sony
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